A formerly understated neighbourhood, Holborn’s definitely now on the up. Its new identity is synonymous with The Hoxton hotel brand which is already established with a young, urban audience so Midtown was an obvious next location for us.
The building itself offered a great opportunity, being part listed and part non-listed, it has a really interesting heritage.
We see a real mix of people dropping in; those from local media, advertising agencies, architects and law firms join us to host meetings, coffee catch ups, general networking or coming in after-work for a drink or a bite to eat. We’ve identified a vibe that we call the ‘Hoxton Hustle’, an attitude and atmosphere created by the diversity of the people we attract, from young tech-types to lawyers that all share a mindset regardless of their background, age or profession. It’s all about inclusivity, not exclusivity.
There is never a quiet evening –
Monday nights feel like a Wednesday!
All of this contributes to Midtown’s distinctive buzz; it’s always been home to really interesting people, as well as some very successful, inspiring companies, yet several years ago, there were few places for them to play, and now with a number of cool, interesting places popping up, I think people are generally grateful for that.
The nature of our business means that we constantly see people integrating with each other, you could have an investor sat next to
a young emerging fashion designer. Different worlds and sectors collide here, something which makes the area unique and interesting.
Hannah Cheston is head of Hoxtown events at The Hoxton, Holborn, which opened in September 2014 on High Holborn, and is responsible for programming the schedule for ‘Hoxtown’, a platform of events and information in the local area.