Midtown; where Bloomsbury, Holborn and St Giles meet is an area like no other in London. With its roots dating back centuries, and a claim that it is one of the few areas not to suffer during the Great Fire of London, it has witness great change over the years. As London’s traditional legal district, it is home to several Inns of Court and the Royal Courts of Justice as well as numerous other iconic churches and museums.
Yet, in the 21st century Midtown has emerged as one of the most exciting commercial districts in the capital. In response to changing industry in the area, fashionable hotels, restaurants, bars and cafes are opening up and independent retail enterprises are moving in. As global advertising firms and architecture practices choose Midtown to grow their businesses, a younger crowd is making the most of these new amenities.